Denver Art Museum Celebrates Free Admission to One Million Kids Thanks to FREE FOR KIDS Presented by Bellco Credit Union

Community can mark this milestone with chalk art, face painting and a full program of free, family-friendly activities October 17-20 at the DAM

DENVER – September 10, 2024 – The Denver Art Museum (DAM) and Bellco Credit Union today announce that this fall, the museum will admit the one millionth kid for free, thanks to the museum’s Free for Kids program, presented by Bellco Credit Union. Launched in 2015, Free for Kids underwrites general admission for all visitors ages 18 and under, including youth groups, summer camps, school groups and family visits. To celebrate, the DAM will present an array of youth-centered activities and programs starting Thurs., Oct. 17 and continuing through Sun., Oct. 20, 2024.

“We are thrilled to have shared global collections and creativity with more than one million youth visitors since launching Free for Kids at the Denver Art Museum,” said Christoph Heinrich, Frederick and Jan Mayer Director of the DAM. “With generous continued support from Bellco Credit Union, the Denver Art Museum continues to lower the barriers to museum access and welcome all young people — from preschoolers to teenagers — to explore world cultures and their own creativity at the museum. Finding ways to support our community’s young people is crucial: Studies show time and again that access to museums and art education experience during childhood build greater quality of life and academic achievement, and a greater sense of empathy and cultural understanding.”

A supporter of Free for Kids since 2016, Bellco became the program’s presenting sponsor in 2023 to continue this important community access program. Free for Kids at the DAM supports free general admission to all visitors ages 18 and under, as well as $5 admission to all special ticketed exhibitions.

“At Bellco, we believe the arts are a significant part of a thriving, vibrant community,” said Jenna McFarlane, Vice President, Marketing, Bellco Credit Union. “The Free for Kids program allows Bellco and the Denver Art Museum to engage families, teens, schools, community groups and youth organizations across Colorado. It’s amazing that more than one million kids have attended the museum for free since Free for Kids launched in 2015.”

This fall at the DAM, Free for Kids includes access to the museum’s new and renovated collection galleries in the Martin Building, featuring Indigenous arts of North America, Latin American art, arts of the ancient Americas, arts of Asia, photography, textile arts and fashion and western American art. Galleries in the Hamilton Building feature arts of Africa, arts of Oceania and modern and contemporary art will be accessible with Free for Kids. Additionally, Bellco members receive general admission to the DAM on the second full weekend of each month.

Exhibitions on view this fall included with Free for Kids are The Life and Art of Tokio Ueyama, Composing Color: Paintings by Alma Thomas from the Smithsonian American Art Museum, Have a Seat: Mexican Chair Design Today, Fazal Sheikh: Thirst/Exposure/In Place, Space Command, Weaving a Foundation: Cornerstones of the Textile Arts Collection, and many more. Free for Kids includes access to artmaking activities in the museum’s Dream Studio and other in-gallery creative opportunities.

Free for Kids is presented by Bellco Credit Union.

Planning Your Visit

The most up-to-date information on planning a visit to the Denver Art Museum can be found online under the Plan Your Visit tab. Use this page to find details on ticket pricing, public transit options, and access information. General admission is always free for museum members. Youth aged 18 and under, regardless of residency, receive free general admission everyday thanks to the museum’s Free for Kids program. Free for Kids also underwrites free admission for school and youth group visits.

About Bellco Credit Union

Bellco is one of Colorado’s largest financial institutions, with more than $8.5 billion in assets and 29 branches in Colorado. Founded in 1936, Bellco offers a full range of financial products and services including home equity loans, auto loans and checking accounts. Named a top Colorado credit union by Kiplinger’s and ColoradoBiz, Bellco has 368,000 members who benefit from the advantages of a credit union, including lower interest rates on loans, higher yields on savings and access to thousands of ATMs nationwide. Connect with Bellco on Facebook, Instagram and LinkedIn. Bellco is federally insured by NCUA and is an Equal Housing Opportunity Lender.

About the Denver Art Museum

The Denver Art Museum is an educational, nonprofit resource that sparks creative thinking and expression through transformative experiences with art. Its mission is to enrich lives by sparking creative thinking and expression. Its holdings reflect the city and region—and provide invaluable ways for the community to learn about cultures from around the world. Metro residents support the Scientific and Cultural Facilities District (SCFD), a unique funding source serving hundreds of metro Denver arts, culture and scientific organizations.

For museum information, visit www.denverartmuseum.org or call 720-865-5000.

DAM Media Resources

Online Newsroom: www.denverartmuseum.org/press

Facebook: www.facebook.com/denverartmuseum

Instagram: www.instagram.com/denverartmuseum/

B-roll: www.denverartmuseum.org/broll

DAM Media Contact

Andy Sinclair/Press Office

Denver Art Museum
720-913-0096/719-761-9390

asinclair@denverartmuseum.org
pressoffice@denverartmuseum.org

Bellco Media Contact

Amy Moynihan